Need more sales?
Sales driven marketing campaigns
are short, targeted and highly effective.
Unlike traditional marketing
campaigns, which focus on long term brand building, sales driven marketing
campaigns are all about generating revenue quickly by targeting the low hanging fruit, your sweet spot.
My approach is to be creative - to
offer prospects something new or to transform something old into something
new. An example is ReadyDynamics.com which has extended a traditional value added reseller's reach by offering international prospects a software as a service option. Microsoft has written a case study on this partner evolution which can be downloaded by clicking here.
My consultancy services
include:
1.
analyse
o market
research
o sweet
spot analysis
o
pipeline analysis
2. plan
o
business plans
o sales
plans
o
compensation plans
o
channel sales plans
3. execute
o
marketing campaigns - direct, web, email, video, telemarketing
o PR
o
resourcing
o search
engine optimisation
4.
measure
o evaluate and score results
o refine campaign
to deliver on target earnings
For a brochure detailing
my customers and successful campaigns, please contact me:
Gerry Power
t.
+353-1-4403726
w. Request a Brochure
sales driven marketing